Structured
1. The central brainstorming question is stated, agreed on, and written down for everyone to see
Be sure that everyone understands the question, issue, or problem. Check this by asking one or two members to paraphrase it before recording it on a flipchart or board.
2. Each team member, in turn, gives and idea. No idea is criticized. Ever!
With each rotation around the team, any member can pass at any time. While this rotation process encourages full participation, it may also heighten anxiety for inexperienced or shy team members.
3. As ideas are generated, write each one in large, visible letters on a flipchart or other writing surface
Make sure every idea is recorded with the same words of the speader, don't interpret or abbreviate. To ensure this, the person writing should always ask the speaker if the idea has been worded accurately.
4. Ideas are generated in turn until each person passes, indicating that the ideas (or members) are exhausted
Keep the process moving and relatively short 5 to 20 minutes works well, depending on how complex the topic is.
5. Review the written list of ideas for clarity and to discard any duplicates
Discard only ideas that are virtually identical. It is often important to preserve subtle differences that are revealed in slightly different wordings.
>>> Continue Reading PART III
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