Brainstorming - Creating bigger & better ideas I

Why use it?
To establish a common method for a team to creatively and efficiently generate a high volume of ideas on any topic by creating a process that is free of criticism and judgment.

What does it do?

• Encourages open thinking when a team is stuck in "same old way" thinking
• Gets all team members involved and enthusiastic so that a few people don't dominate the whole group
• Allows team members to build on each other's creativity while staying focused on their joint mission

How do I do it?
There are two major methods for brainstorming.

• Structured. A process in which each team member gives ideas in turn.
• Unstructured. A process in which team members give ideas as they come to mind.

Either method can be done silently or aloud.


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