To allow a team to creatively generate a large number of ideas / issue and then organize and summarize natural groupings among them to understand the essence of a problem and breakthrough solutions.
What does it do?
- Encourages creativity by everyone on the team at all phases of the process
- Breaks down longstanding communication barriers
- Encourages non-traditional connections among ideas / issues
- Allows breakthroughts to emerge naturally, even on long-standing issues
- Encourages "ownershop" of results that emerge because the team creates both the detailed input and general results
- Overcomes "team paralysis," which is brought on by an overwhelming array of option and lack of consensus
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